When photography was a day job I enjoyed fashion and editorial photography the most. Fashion campaigns usually came with a higher value, but editorial shoots were more fun as you had the creative freedom to interpret the article the images were supporting.
Importantly, the person or people you were photographing were always new and different and often celebrities of some sort. So the images you created were mostly capturing the mood of the moment. The quality of the images came down to the connection and trust in the room.
That revelation — that the science of photography was less important than the way you spoke to people — has been a guiding principle in how I take photos today.
The campaign would dictate if the objective was fashion or editorial, but in truth the results would often blend between the two. In summary, the job of a photographer is to be a storyteller, and your ability to engage the subject and also the audience is what would make you pick the magazine or book up off the shelf.
The images on this page are moments I have captured of people I have been lucky enough to meet, and every moment has a story.
